Women, Infants & Children (WIC) Program

parent and baby on couch

WIC Program of Madison and Dane County, Wisconsin

The WIC Program works to improve the health of women, infants and children who may be nutritionally at risk by providing healthy foods, health information, and referrals to health care.

On this page:


To be eligible for WIC benefits in Wisconsin, you must:

  • Be a resident of Wisconsin; and
  • Have a child under 5 years old or be pregnant; and
  • Be income eligible based on the WIC income guidelines (WIC staff will help determine income eligibility)
    • You may be automatically income eligible if you participate in other programs such as:
      • FoodShare
      • Medicaid
      • BadgerCare Plus
      • Wisconsin Works Program (W-2)

Any legal guardians, including kinship care and foster parents can apply for WIC for their children.


For information, or to apply for WIC, call 608-267-1111 or apply online below.

Apply for WIC

What the WIC Program Provides

  • Information about nutrition
  • Healthy foods to supplement your diet
  • Education and support for breastfeeding
    • Lactation Consultants and Breastfeeding Peer Counselors help you meet your breastfeeding goals 
  • Referrals to other services

Making an Appointment

Appointments are available over the phone (telehealth) or in person. Please call 608-267-1111 to schedule an appointment.

  • If you have a scheduled appointment, you'll get two text reminders: one the day before your appointment and one the morning of your appointment.
  • If you have a telehealth appointment, you will call us at the time of your appointment.
  • If you miss your appointment, you'll get a text asking if you want to reschedule.
  • WIC benefits will be loaded onto your WIC card at the time of your appointment.

We offer telehealth appointments on:

  • Mondays and Tuesdays from 8:30am - 4:30pm
  • Wednesdays from 8:30am - 6:00pm
  • Thursdays from 12:30pm - 4:30pm
  •  Fridays from 8:00am - 4:30pm

We offer in-person appointments at two locations:

South Madison Office, 2230 S. Park St:

  • Tuesdays 8:30am – 4:30pm (Closed 1:00 – 2:00pm for lunch)
  • Thursdays 12:30pm – 4:30pm (Closed 11:00am – 12:00pm for lunch)

East Washington Office, 2705 E. Washington Ave:

  • Mondays 8:30am – 4:30pm (Closed 1:00 – 2:00pm for lunch)
  • Wednesdays 8:30am – 6:00pm (Closed 1:00 – 2:00pm for lunch)
  • Fridays 8:00am – 4:30pm (Closed 1:00 – 2:00pm for lunch)

Nondiscrimination Statement (English, Español, Hmong)

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