Women, Infants & Children (WIC) Program

For Dane County, Wisconsin

Help keep your growing family healthy and strong! Learn what the WIC Program can do for you.

Call or text to make an appointment: 608-267-1111 or

Apply online

Appointments available by phone or in person.

Our offices are open:

East Washington Office, 2705 E. Washington Ave:

Mondays 8:30 am – 5:00 pm (closed 1-2 for lunch)
Wednesdays 9:30 am – 6:00 pm (closed 1-2, lunch)
Fridays 8:00 am – 4:30 pm (closed 1-2 for lunch)

South Madison Office, 2230 S. Park St:

Tuesdays 8:30 am – 5:00 pm (closed 1-2 for lunch)
Thursdays 12:30 pm – 5:00 pm

How can WIC support my family?

WIC staff helps you eat healthy, have a healthy pregnancy, breastfeed successfully, and have healthy kids.

Healthy food benefits

You’ll get food benefits each month to buy foods like beans & peas, cereal, cheese, eggs, fruits & vegetables

Photo of a table with plate, notebook, glass of water.

Personalized nutrition education

We’ll help you know what to eat for a healthy pregnancy and healthy kids.

Referrals to services

We can give you information to get health insurance, FoodShare, Head Start, and more!

How does WIC work?

Find out if you’re eligible

To be eligible for WIC benefits in Wisconsin, you must:

Live in Wisconsin; AND
Are pregnant, had a baby in the past six months, or are breastfeeding a baby under 1 year old; AND
Meet WIC income guidelines
- You may be able to get WIC benefits if you use one of these programs:
  - FoodShare
  - Medicaid
  - BadgerCare Plus
  - Wisconsin Works Program (W-2)

Any legal guardians, including kinship care and foster parents can apply for WIC for their children.

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Learn what happens at your first appointment in this short video.

You’ll need to show us:

Address and income for the past 30 days for your household.
Proof of ID for you and your children getting WIC benefits.
See the Wisconsin WIC webpage for examples of proof of identity, address, and income.
If you are enrolled in a similar program, like Medicare or FoodShare, you do not need to provide any of these items.

We’ll do a screening of your health and nutrition. If you have an in-person appointment, this will include:

Height and weight measurements
Questions about your health and diet
A test to see how much iron is in your blood

You’ll get an eWIC card at your appointment that you’ll be able to use that day to buy food.

From June through September, you can get separate checks to buy fresh fruits, vegetables, and herbs at farmers’ markets.

Each family member over 9 months old who is on WIC gets a check once per year.
Checks must be used by October 31st.
Markets and Farm Stands that accept WIC Farmers' Market Checks (English)
What you can buy with WIC Farmers' Market Checks (Spanish)
How to double your dollars if you have FoodShare (English/Spanish/Hmong)

Nondiscrimination Statement

We do not discriminate on the basis of race, color, national origin, sex (including gender identity and sexual orientation), disability, or age. Read our Nondiscrimination Statement (English, Spanish, Hmong)

Note:

We often use the terms “woman,” “women,” “maternal”, and female gendered pronouns “she” and “her” when discussing the perinatal population, pregnant people, and people who give birth. We are limited with word choice when it involves programs like the Women, Infants and Children (WIC) and Maternal Child Health (MCH). It is important to recognize that these populations include people who identify as women, and also do not identify as women, including some gender-diverse people and some transgender men. We acknowledge the existence and validity of all people along the sex, sexuality, and gender spectrums.
We recognize this as a barrier for our intended audience and may limit who researches and ultimately views/accesses this information. We also recognize this barrier in collecting and reporting data, as it limits community members from seeing themselves accounted for in the data.