parent and baby on couch

WIC Program of Madison and Dane County, Wisconsin

The WIC Program works to improve the health of women, infants and children who may be nutritionally at risk by providing healthy foods, health information, and referrals to health care.

Information about the Similac formula recall:


To be eligible for WIC benefits in Wisconsin, you must:

  • Be a resident of Wisconsin; and
  • Have a child under 5 years old or be pregnant; and
  • Be income eligible based on the WIC income guidelines (WIC staff will help determine income eligibility)
    • You may be automatically income eligible if you participate in other programs such as:
      • FoodShare
      • Medicaid
      • BadgerCare Plus
      • Wisconsin Works Program (W-2)

Any legal guardians, including kinship care and foster parents can apply for WIC for their children.


For information, or to apply for WIC, call (608) 267-1111 or apply online below.

Apply for WIC

What the WIC Program Provides

  • Information about nutrition
  • Healthy foods to supplement your diet
  • Education and support for breastfeeding
    • Lactation Consultants and Breastfeeding Peer Counselors help you meet your breastfeeding goals 

  • Referrals to other services

All appointments are done over the phone.

We offer telehealth appointments on:

  • Mondays, Tuesdays, and Thursdays from 8:00am - 5:00pm
  • Wednesdays from 8:30am - 7:00pm
  •  Fridays from 8:00am- 4:30pm.

Please call (608) 267-1111 to schedule an appointment. 

We are also open from 8:30am - 4:30pm Monday - Friday at 2705 E. Washington Avenue in Madison. 

  • If you have a scheduled appointment, you will get a text reminder and phone call from us on the day of the appointment.
  • WIC benefits will be loaded onto your WIC card at the time of the phone call.
  • We can mail WIC materials or you can call ahead to arrange a time to pick them up at our office at 2705 E. Washington Ave, 2nd floor.

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